It's Official: Boho Fashion is Back, and We're About to Dress Like It's 2004 Again (2024)
The year is 2004. We’re avidly searching for pictures of Sienna Miller’s Glastonbury outfits while Laguna Beach plays in the background. Had our phones been up to date enough we might have been scouring Vinted for secondhand disc belts and fur gilets, but instead we make do with tank tops, maxi skirts and Topshop boleros. No matter whether you flirted with Indie Sleaze or hip-hop's glamorous excess, the one trend that occupied our minds rent free in the early noughties was bohomania. A heady concoction of frills, suede, denim and chiffon as championed by devoted followers of Rachel Zoe but conceptualised by French fashion house Chloé. Flash forward 20 years and when scrolling through socials to find standout moments from Paris fashion week, the first picture to grab and hold my attention was a shot from the front row of the Chloé autumn/winter 2024 show. A queue of identical platform wedges and handkerchief hemlines instantly transported me back to my early teens, and unlike the return of the pedal pusher, my initial reaction wasn't dread but instead, comforting nostalgia. The widespread reception to this return to "boho chic"? An overwhelming yes. Boho dressing is officially back on the agenda, and the fashion crowd are here for it.
After Gabriela Hearst's departure as creative director of Chloé last year, a lot was to be expected of successor Chemena Kamali, having previously worked under the Phoebe Philo tenure at Chloé that gave us such genre defining pieces as the Paddington bag and the skinny scarf. All doubts were put to bed however from the moment that billowing tops tucked into jeans, and chiffon dresses with leather jackets drifted down the runway, accessorised with bug-eyed sunnies, studded flats and wooden clogs. But as quick as social media was to declare that Kamali had singlehandedly made boho cool again, the signs were already there that free-spirited fashion was due to make a stylish comeback.
Take a cursory glance through the S/S '23 shows of Altuzarra, Celine, and Isabel Marant and you'll find the same embroidered waistcoats, tie-dyed kaftans, peasant blouses, and denim cut-offs that dominated the 2010s, and for S/S '24, there's no mistaking the familiarity of Ermanno Scervino's umber suede paired with turquoise jewellery and Ralph Lauren's fringed cape and spaghetti-strapped tank. In short, if you can imagine Nicole Ritchie wearing it with oversized sunglasses and a bag big enough for her to live inside, it's surprisingly back "on-trend".
So how do we re-adopt such a throwback trend and make it feel relevant for 2024? Well, by leaning into the kitsch factor and embracing the nostalgia, billowing sleeves and all. As Gen-Z repurpose cargo pants, bandeau tops, and Y2K-coded accessories, here is an alternative for those who were left cold by platform trainers and baby tees. Something just feels inherently more "grown-up" about wooden wedges and ruffled blouses, or at least it does for Team Who What Wear. Conducting a quick straw poll in the office reveals an overwhelming desire to get back to the "lovely, and floaty, and comfy" as copy editor Georgia Seago puts it.
And while we haven't thought about Vanesssa Hudgens kaftan collection for the last 15 years, there is still a lot to learn from bohemian icons Zoe Kravitz, Kate Moss and the Olsen twins, who still top of our moodboards as examples of how to channel "free-sprited" fashion in the post-paisley print era. This time around we might not be rushing to fill our wardrobes with feather earrings and floppy sunhats quite yet, but there's a still lot to love about the newer, elevated approach to laidback luxe, with a slightly more restrained approach to 70s inspired styling. There are less prints, a stricter colour palette that favours earthy neutrals, and no need for problematic cultural references like headdresses and bindis. Strip away the layers of over-accessoring and embellisment and underneath you'll find this season's hero buys: oversized blouses, light maxi skirts, high-waisted jeans, billowing, high-necked maxi dresses and plenty of premium suede and leather. So, after the last two years of minimalism and quiet luxury, we're looking forward to a summer spent leisurely unbuttoned and anything but straight-laced.
As one of the first stars to wear the leading Chloé collection on the streets, Sydney Sweeney has already set the tone ahead of autumn in her cropped trench-style cape, floaty chiffon mini and thigh-high leather boots. It's all about this mix of hard and soft that makes boho 2.0 feel more current than its hippier predecessors. We expect to see many more celebrities taking cues from the runway's boho shift as we head into the new season. In fact, we've already seen brands such as H&M investing heavily into the look with boho blouses and pitch-perfect ruffled dresses. For now, you can shop relevant pieces that are currently available below.
Boho is making a comeback, but now it has a distinctly 2020s mood. Get set for an autumn of free-spirited dress, writes Emily Cronin. Some dresses seem borderline mystical, inviting magic into your life with every wear.
While the fervor for this look has waned in recent years – with minimalism and preppy-luxe taking the lead – for 2024, boho is back in a big way. Its resurgence can largely be traced to a new creative director at Chloé, Chemena Kamali, who presented her vision for the new Chloé woman back in March.
Bohemian was originally used as a slur against Romani people, and was used to describe the look of artistic types and countercultural individuals who wore alternative fashion and lived alternative lifestyles in the 19th century.
In fashion, the typical boho style is characterised by colourful and wide garments with a versatile mix of jewellery and accessories. In boho clothing everyone can express themselves in their personality and their own interests. Because everything you feel comfortable in is allowed in the boho hippie fashion.
Modern boho, also known as urban boho, is a variation of bohemian style. Urban boho adopts the most prominent elements of the bohemian style, such as rattan, macramé, and ethnic patterns on pillows and rugs.
Boho style is a free-spirited aesthetic that mixes different cultures and artistic expressions into an eclectic style with an emphasis on organic elements and nature. When putting together your boho style space, mixing patterns, metals, woods, materials, animal hides and trinkets from your travels is highly encouraged.
The jangle of a coin belt is the current mood music in fashion, because “boho chic”, the hippy-adjacent style made mainstream by Sienna Miller in the 00s, is back.
What is the Trend Color of the Year 2024? The trend color in 2024, according to the Pantone Color Institute, is a delicate peach tone - Peach Fuzz, listed under the number 13-1023. This color is a blend of a delicate orange and a gentle pink.
Gypsy fashion, also known as bohemian fashion, is a style that is rooted in freedom, creativity, and individuality. Inspired by the free-spirited lifestyle of the Romani people, this fashion trend has gained popularity over the years for its unique and eclectic aesthetic.
European bohemianism. Literary and artistic bohemians were associated in the French imagination with the roving Roma people, often pejoratively referred to as "gypsies". Romani were called bohémiens in French because they were believed to have come to France from Bohemia.
The Bohemian lifestyle is one that encourages individualism and freedom. Clothing is often eclectic, mixing different colors, patterns, and textures. Jewelry is bold and eye-catching, and hair is worn in creative styles. The Boho trend is all about being unique, natural, and comfortable.
Originating in many different parts of the world, the boho style is the result of an aesthetic statement, not a political statement. Boho fashion has its roots in part in the hippie movement, but emphasises the particular lifestyle and personality that more and more women are embracing.
Typically characterized by earthy-tones with splashes of color, flowing fabrics, patterns, flowers and excessive accessories, the boho chic style allows individuals to express their desire to break away from social norms and live unconventionally.
The jangle of a coin belt is the current mood music in fashion, because “boho chic”, the hippy-adjacent style made mainstream by Sienna Miller in the 00s, is back.
Classic bohemian design tends to use an abundance of color, whereas the more modern take on boho style focuses on neutrals and earth tones. If you opt to infuse your bohemian space with color, don't be afraid to lean into a bold jewel tone palette.
It is a more polished and modern take on the free-spirited aesthetic of bohemian and hippie fashion. Boho chic outfits often feature a mix of vintage and new pieces, combining flowy bohemian silhouettes with tailored and structured pieces.
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