Tick-tock, tick-tock… The time slipping away sets the stage for the U.S. Olympic Trials in Track and Field, running from June 21 to June 30. With American pride and the hopes for the Paris Olympics on the line, Noah Lyles is ready to rise again with high hopes. Lyles isn’t just looking to match the legendary Usain Bolt’s records in the 100m and 200m. But he’s determined to surpass them. His ambitions are bold and unprecedented: aiming for gold in the 100m, 200m, 4x100m, and 4x400m races at the Paris Olympics—a feat even Bolt did not attempt.
As the trials unfold and Lyles’ pursuit of history captivates fans, with the right mindset, “I’m gonna win” many are curious about his net worth. With six world titles already to his name, it’s a question that naturally comes to mind. The stakes are high, the goals are lofty, and the journey is just beginning.
How rich is Noah Lyles?
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Noah Lyles has been making waves in track and field since his Olympic debut in 2021, where he won a bronze medal in the 200 meters. He followed this up with impressive performances, winning the World Championship title in 2019 and 2022. In 2023, he achieved a rare feat by winning gold in three events at the World Championships, echoing the legendary Usain Bolt’s past successes. Frank Cooper, Chief Marketing Officer of Visa, even went so far as to quip that Lyles has undeniable charm and star wattage. He said -“Today, athletes have the power to tell their own stories, transform fans into community, and generate commerce through their own creations”. Lyles has been the poster boy of Visa for a while now and his fandom for the company is known to all. Enshrining his place in the annals of Team Visa, he remarked what this brand deal meant for him.
“Being on Team Visa is an honor. Visa was instrumental in helping me navigate the obstacles of Tokyo 2020 and I am happy I have their support on the road to Paris 2024,” – said Lyles and seeing this brand as a lynchpin for his NIL repertoire to grow by leaps and bounds, we can only hint at how astronomical his net worth might be. And now, with his most defining deal to date. Drum roll….. its Adidas, ladies and gentlemen. It was touted as –“the richest contract in the sport of track and field since the retirement of Usain Bolt”.
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Talk about a legendary mindset! He’s all about that winning mindset, saying, “Whoever’s going out there, if you have any type of different mentality of not trying to win, I don’t think this is the right sport for you.” And with these skills–he’s raking it in. Wikipedia, Forbes, and Bloomberg report that Noah Lyles’s net worth is $4 million, which includes a base salary of $0.2 million along with bonuses.
Noah Lyles is definitely on the upswing financially. In 2022 it was $3.4 million. Within a year, it jumped to $3.7 million in 2023. That’s quite an advancement! His accomplishments on the track have undoubtedly played a role in his success. It’s also because of the valuable sponsorships he has secured during his journey.
Major endorsem*nt deals of the track and field star
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Noah Lyles has landed some sponsorship contracts, and his collaboration with Adidas stands out. In February 2024, he renewed his partnership with the brand although the specific financial details have not been revealed. Sources in the industry suggest that the deal is valued at over $2 million annually, positioning it as one of the agreements in track and field post Usain Bolt retirement. This long-standing dream carried forward since 2016 really puts things into perspective as to just how much of an unstoppable force Lyles is.
He said that- “When I first signed with Adidas in 2016 along with my brother, Josephus, it was like a dream come true for us.”Cut to 2024, it’s still a partnership that is standing the test of time – “Today is just a continuation of that childhood dream.” In addition to his collaboration with Adidas, Noah Lyles has also secured sponsorship agreements with known companies like Omega, Coca-Cola, Visa, Xfinity, and Intel. These partnerships have not just boosted his image, but have also played a key role in enhancing his financial success. With backing from these corporations, Lyles has achieved both fame and prosperity.
